Strategic writing starts before the first word.
Thinking and planning before you write sets your document up to succeed at its job. That's why we've introduced our Thinking offers: pre-writing advisory and strategy consultations so you have a clear idea of how to tackle the writing stage.
Your organisation needs all kinds of documents written, from reports and submissions to policies and thought leadership. When you're busy and under-resourced, it's easy to rush them, churning them out on the fly or outsourcing them completely to AI.
But getting something written isn’t the same as making it work. ‘Done’ isn’t necessarily ‘effective’. And if your documents don’t inspire action, get engagement, influence opinion or win funding ‒ whatever it is they’re meant to do ‒ they won't achieve the outcomes you need.
Thinking strategically is the answer. (And there's better strategic value in bringing thinking into the mix before you write than afterwards.)
Our Thinking offers clarify your purpose, identify your approach and discover what’s missing, so your writing is set up to get the results you’re after. We can review your existing document library, writing process or upcoming project and help you discover how to leverage your writing for strategic success.
Our Thinking offers include ...
- success audits: assessing your existing documents for effectiveness, voice and style, plain language or accessibility; critiquing AI-generated copy; reviewing your content library for gaps ‒ $400 + GST (up to 3,000 words)
- pre-application strategy sessions: planning for grants, tenders and awards ‒ $500 + GST
- tailored Thinking consultations: created to suit your unique problem ‒ individually quoted.
How our Thinking offers work
Every Thinking offer starts with a half-hour discovery call or briefing meeting, where we discuss your particular challenge, develop a clear brief and agree on timelines. This informs your personalised quote, which will come via email and include our terms and conditions.
Once you’ve accepted the quote and paid a deposit, we’ll get started ‒ reviewing, planning and, well, thinking. (And no, we don't simply throw everything into AI and tell you what it says. We're talking strategic, human thinking here.)
You’ll receive a findings or recommendations report that you can act on, along with suggestions for how we can help you.
Could sharper thinking help your next writing project succeed?